Social media has become a place where people not only post personal info but share their experiences with brands as well. While this makes negative comments more widely known, it first and foremost provides a great opportunity to increase brand awareness, reach a wider audience and drive sales. A social media monitoring tool is the best way to follow the buzz around your brand on social networks. Why should you invest time and efforts on such a tool? According to a research 71 % of shoppers’ buying decisions are influenced by social media.
What’s being said about your, your Products, your services, about your management or any other topic that is important to you and your Organization whether its Positive, Negative, natural or controversial. Mediatrack will capture all the comments and set the system to keep you update about it.
Understand how your story has been received by journalists and influencers with a comprehensive selection of media monitoring, listening and evaluation tools. See the impact of your content across broadcast, print, online and social media. Use the insights from media monitoring to inform your PR and communications strategy. Analyze what is being reported then access an unrivalled database of journalists and influencers, press release distribution services and advanced evaluation tools, with no need to switch platforms. Following are he main benefits of Social Media Monitoring
Manage a crisis situation
Identify the right influencers
Answer clients’ concerns
Identify the trends
MEDIATRACK have international licensed version software to track media coverage, listen to what people are saying about your brand, monitor your competition, measure PR & marketing effectiveness from Social & Digital Media.
It is Robust, It is Scalable, It is Customizable… simply Powerful.