News doesn’t keep office hours, and neither do the risks that come with it. A story can break at 2am on a regional TV channel and be trending nationally by breakfast — long before a communications team logs in for the day.

That’s the case for round-the-clock monitoring. A gap in coverage, even a few hours, can mean a brand finds out about a developing issue from a journalist’s phone call rather than from its own monitoring desk. By the time that happens, the window to shape the response has often already closed.

Continuous monitoring across TV, radio, print, digital and social media means nothing relevant airs, publishes or trends without your team knowing — giving communications and leadership teams the lead time they need to respond on their own terms.