A media audit answers a simple but important question: did the advertising you paid for actually run as booked? Across TV, print and FM, that means checking the channel or publication, the time slot or placement, the duration or size, and the frequency against the original media plan.

Without an independent audit, advertisers are relying entirely on the media owner’s own reporting to confirm delivery — which leaves little room to catch under-delivery, dropped spots, or placements that ran at the wrong time or in the wrong section.

An independent audit closes that gap, giving advertisers verifiable evidence they can use to reconcile invoices, hold media buys accountable, and make better-informed decisions on future spend.